By: Alejandra Borbolla Diaz
With so many businesses competing for the same customers and more fast-paced platforms delivering instant information than ever before, research suggests that you only have about three seconds to hook a viewer’s attention. First impressions are invaluable in marketing, and you can’t make a strong one without the perfect logo.
As the billboard for your brand, your logo should accurately represent your company’s style, message and values in a compelling yet easily digestible piece of art. It should say everything, without having to say a word, while instantly establishing a bond between your brand and your community.
A big question remains: How can you accomplish this goal? In order to make a strong first impression and visually express your brand’s purpose, consider aesthetics customers are drawn to and current marketing design trends, including warm pastel colors, striking use of negative space and minimalism.
Of course, there’s more than one way to stand out, and every brand and client base is unique. With our in-house agency ASI Creative Labs, you can work with industry experts to craft compelling marketing assets that drive results. To learn more, visit asicreativelabs.com or contact your account representative.