Don’t get lost in the Inbox

By: Alejandra Borbolla Diaz

Everyone is doing it. Grocery stores, online stores, plant shops, food delivery – it’s everywhere. It started at zero and now it's millions. From confirmation to discount codes and coupons – it’s infiltrated almost everything. What is this exactly? Well, it’s emails.  

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Emailing is the #1 communication channel leaving more and more mailboxes empty, while filling more and more inboxes.  With being one of the most direct forms of marketing use to promote businesses, it is important to make sure companies can reach as many people as possible. Emails are great because they can be designed to reach prospects at each stage of the buying process and don’t clog up trash bins.

Open “New Email”
          Even though access to the world and people has never been more open, making sure you know how to best reach prospects and customers has never felt more closed off and overwhelming.  ASI offers EmailExpress, a service that allows suppliers to access our distributor email lists and track the success of the emails that are being sent. Emails and stats don’t need to be so overwhelming that it’s a missed opportunity when great services like EmailExpress exist.

To: A world of opportunities
          Curating emails to be sent is always made as cost-effective as needed and can be sent to both ASI members and non-members on our Distributors lists. Not only is there access to these lists of 35,000+ distributors but suppliers also have access to targeted lists. This means specifically blasting Canadian Distributors (2,500) and also specifically targeting the wearables industry with a targeted list of 30,000 distributors, decorators and screen-printing executives.

From: The best suppliers
          Now that companies know where they can send their emails and that they need to take advantage of emailing prospects, it can be confusing on what should be put in the email. EmailExpress allows you to strategize with industry consultants to develop a cohesive marketing plan that makes sense for each company.  With a variety of templates to choose from, the information and images that are added in each email can be custom to each company and their story, morals and professional preferences.

Left on Open
          Companies never have to worry about whether someone read their email, opened it or clicked through it.  EmailExpress offers stats of everything, allowing companies to see what does well, what doesn’t and what needs to be changed to increase their ROI. EmailExpress is not worth missing out on when just showing up is half the work. Make sure branding is always top of mind when sending a highly targeted email or follow-up message with full support every step of the way.