Why ASI Catalogs

ASI Catalogs give distributors and clients new ideas and countless ways of using promotional products. ASI offers four catalogs to showcase your products, including The Giftbook®, Idea Showcase® Spring and Fall, and Spectrum®.

Idea Showcase Fall

Put your products in front of 300,000 end buyers in the industry's first largest ad specialties market - EDUCATION.
  • Product Exclusive: Own your product Category! Once your product is approved, your competitors can't advertise.
  • Targeted Audience: Reach K-12, sports teams, colleges and universities, after-school programs, pep rallies, PTAs, fundraisers and more.
  • Product Page Options: Choose single-or multi-product page layouts.

The Gift Book

The Gift Book® is the industry's trusted source for high-end gift and reward products. It's a sophisticated way to promote your products and increase your sales with a definitive year-round reference tool.
  • 4th-Quarter Sales Tool: Gift ideas are delivered exactly when end-buyers are planning
  • Advertising Options: Available ad options include single-product page, 5-product full page and a 9-product spread
  • ​Features High-End Products: Contains elegant pieces ideal for corporate gifts, employee incentives and recognition award​​

​BONUS: FREE advertising! Spread ads will be printed as full-page ads in 150,000 issues of Spectrum!

Idea Showcase Spring

​Idea Showcase® gives you the chance to showcase your best items to 225,000 end-buyers in the top markets in the promotional products industry, including the lucrative healthcare market. 
  • Product Exclusivity: Once your product is approved, your competition can't advertise the same item.
  • Health Care & Wellness Target: Promote your health-related items, including products for safety programs, fitness events, health and wellness programs and more to this lucrative market.
  • Advertising Options: Choose single- or multi-product layouts, highlighting one or multiple products.

Spectrum

​Don’t miss the opportunity to reach over 
700,000 end-buyers with Spectrum®, the #1 catalog in the industry and an easy marketing choice for supplier who want a wide variety of products displayed.
  • Product Exclusivity: Once your product ad is approved, your competitors can't advertise the same item
  • Promotion Variety: The range of products runs the gamut from low-cost promos to high-end gifts
  • Advertising Options: Single- or multi-product full page ad options.

Testimonials

" Sometimes you can't find an item anywhere and you look at a few catalogs and say "Wait a minute, I remember seeing this and in 2 or 3 catalogs there's the picture of what my client wants". A picture is worth a thousand words and I have to say, yes to keeping catalogs. My clients aren't interested in browsing online catalogs. They’d rather I do all the work and that's fine since I get the order! " 
-Iris Kapustein 

​" I’ll take a hard copy catalog over online every day!! Too easy to miss stuff online! "
- Gaylyn R. DeVine

"The biggest shift in our catalog strategy has been creating them with the goal of providing our customers a sourcebook of ideas rather than a pure selling vehicle. Visiting us online and in-store are great channels to get detailed information to inform a purchase decision; but the catalogs are a great medium for giving our customers' inspiration and ideas."
- Felix Carbullido

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