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A Thriving Industry

Whether you call them swag or promo, products like logoed mugs, pens, bags, T-shirts and tech accessories are powerful advertising tools for all businesses. They build recognition and awareness without the hefty price tag of traditional advertising. Promo ranges from 1/10 of a cent to a few cents per impression. With everyone from the smallest businesses to the largest event organizers needing promo, read on to discover how you fit into this $20.7 billion industry.

71% of ASI supplier's revenue comes
​from selling promotional products

​Advertising Specialty Institute

Advertising Specialty Institute® (ASI®) is the promotional products industry’s
largest membership organization – our business is to help you do business. We keep suppliers like you (and your distributor prospects) informed on trends and help to make smart business decisions through awarding-winning editorial content, detailed research and on-demand education. Our robust technology tools make it easier to conduct business and close deals, and our creative services and ad solutions allow you to market your products to the right prospects. Our powerful networking events give you the connections you need to keep your pipeline filled and revenue pouring in.

 

How It Works

Suppliers are businesses that make, manufacture or import any product that can be imprinted with a company logo. They accept orders from distributors and then ship products to end-buyers for immediate use. Many businesses have promotional products and don’t even realize it, leaving money on the table.

End-buyers are businesses, organizations and events that buy promo imprinted with their logo to use as advertising tools. 

 End-buyers purchase these items from distributors, who are always searching sourcing platforms like the ASI website ESP® and working closely with their supplier network to discover new and unique products to inspire end-buyers.

End-users are people who actually use the promo product (drink out of the mug, wear the tee, etc.) that they received from an end-buyer.

Are You a Supplier?

Whether you produce one product or thousands, we have an ASI membership package with the right combo of advertising and marketing opportunities that's the perfect fit for your needs and goals. Our membership experts are always available to discuss options, specials and what you need to be successful in this booming industry.

Ready to get started?

JOIN

 

When you become one of our elite supplier members, your products are immediately added to ESP, the industry's #1 business platform. Distributors will easily search for your products and present them to their end-buyer clients. Plus, we supply you with the necessary advertising and marketing options to expand and sustain your business.

 

All the Tools You Need to Succeed

ASI Number

​As a member, you’ll receive your own unique ASI number that will be used to identify your business in this industry. You can include your number anywhere and everywhere, from marketing and advertising to your email signature and business cards. Distributors you develop relationships with will also use it for research and when searching for products in ESP.

exposure in esp

​ESP is the industry’s #1 business platform and it contains over 1 million promo products from ASI supplier members. Each product has a detailed page where distributors can learn more about that individual product’s features, imprint options, pricing, colors, sizes and other aspects that will help them present and sell your product to end-buyers. When you join, your products are added to ESP and will start showing up in relevant search results. You can also take advantage of many ad opportunities within ESP to get prime positioning and grab more attention.

marketing opportunities

Access a suite of advertising and marketing opportunities in addition to the marketing included with your specific package. Whether you want to appear sooner in distributors’ search results in ESP, launch your own e-commerce website or promote products to end-buyers with catalog advertising, there’s a solution for you. You can build brand recognition by advertising next to our digital editorial content or through our email marketing tool. We also have an in-house ad agency that can manage your content marketing program or even your social media strategy. The opportunities are endless.

Networking & tradeshows

Make connections and showcase your products and services at our ASI Shows®, fASI500, fASIlitate, Digital Expo and Power Summit. Your ASI membership gives you the opportunity to reserve booth space at an ASI Show or the Digital Expo, reserve private one-on-one meetings with top distributors at fASI500 or fASIlitate, or attend the Power Summit with the industry’s best. To learn more about safety protocols, dates, locations and the events as a whole, visit asishow.com.

Explore Memberships

​Each membership package includes top-performing marketing and advertising that positions your business and products in front of the right distributors. 

​One crucial component in each package is targeted ESP Search Emails, which are sent to distributors who search your product category. You can target these already-interested distributors with introductory messages and special offers. 

 Each package also includes:

New Supplier SHowcase

Your featured product on asicentral.com and in Advantages e-newsletter

 

Standard

​This package covers all the basics and includes
3 Targeted ESP Search Emails as well as:

$250 Advertising Credit
Use on additional ASI Advertising opportunities

Silver

​Take another step up with this package, which includes
6 Targeted ESP Search Emails, plus:

1,000 Impressions of Pay for Placement (Run of Site)*
​Your products will show up at the top of search results in ESP for maximum exposure in product categories
​
$500 Advertising Credit
Use on additional ASI Advertising opportunities

*Your products will be pushed to the top of relevant searches and seen by many distributors across a wide variety of search results. 

Gold

Suppliers who really want to separate themselves get this package.
It comes with 6 Targeted ESP Search Emails and includes:

​1,500 Impressions of Pay for Placement (Run of Site)*
​Your products will show up at the top of search results in ESP for maximum exposure in product categories

750 Impressions of ESP Websites Pay for Placement (Run of Site)*
​Your products will show up at the top of search results in ESP for maximum exposure in product categories
​
$500 Advertising Credit
Use on additional ASI Advertising opportunities

*Your products will be pushed to the top of relevant searches and seen by many distributors across a wide variety of search results. 

Platinum

Suppliers who don’t settle for less than the best opt for this package time and time again. It includes ​9 Targeted ESP Search Emails and:

2,000 Impressions of Pay for Placement (Run of Site)*
​Your products will show up at the top of search results in ESP for maximum exposure in product categories

1,000 Impressions of ESP Websites Pay for Placement (Run of Site)*
​Your products will show up at the top of search results in ESP for maximum exposure in product categories
​
$500 Advertising Credit
Use on additional ASI Advertising opportunities

*Your products will be pushed to the top of relevant searches and seen by many distributors across a wide variety of search results. 

 

 

Let's Get Started!

Ready to join ASI or want to learn more about membership? Select the package you'd like to learn more about then fill out the form.
A Membership Expert will contact you to answer any questions!