|
MEMBERSHIPS
|
JOIN NOW
|
A Thriving IndustryWhether you call them swag or promo, products like logoed mugs, pens, bags, T-shirts and tech accessories are powerful advertising tools for all businesses. They build recognition and awareness without the hefty price tag of traditional advertising. Promo ranges from 1/10 of a cent to a few cents per impression. With everyone from the smallest businesses to the largest event organizers needing promo, read on to discover how you fit into this $25.8 billion industry
71% of ASI supplier's revenue comes
from selling promotional products |
Advertising Specialty InstituteAdvertising Specialty Institute® (ASI®) is the promotional products industry’s largest membership organization – our business is to help you do business. We keep suppliers like you (and your distributor prospects) informed on trends and help to make smart business decisions through awarding-winning editorial content, detailed research and on-demand education. Our robust technology tools make it easier to conduct business and close deals, and our creative services and ad solutions allow you to market your products to the right prospects. Our powerful networking events give you the connections you need to keep your pipeline filled and revenue pouring in.
|
|
End-users are people who actually use the promo product (drink out of the mug, wear the tee, etc.) that they received from an end-buyer.
|
|
End-buyers are businesses, organizations and events that buy promo imprinted with their logo to use as advertising tools.
|
|
End-buyers purchase these items from distributors, who are always searching sourcing platforms like the ASI website ESP® and working closely with their supplier network to discover new and unique products to inspire end-buyers.
|
|
Suppliers are businesses that make, manufacture or import any product that can be imprinted with a company logo. They accept orders from distributors and then ship products to end-buyers for immediate use. Many businesses have promotional products and don’t even realize it, leaving money on the table.
|
Are You a Supplier?Whether you produce one product or thousands, we have an ASI membership package with the right combo of advertising and marketing opportunities that's the perfect fit for your needs and goals. Our membership experts are always available to discuss options, specials and what you need to be successful in this booming industry.
|
When you become one of our elite supplier members, your products are immediately added to ESP, the industry's #1 business platform. Distributors will easily search for your products and present them to their end-buyer clients. Plus, we supply you with the necessary advertising and marketing options to expand and sustain your business.
|
|
One crucial component in each package is targeted ESP Search Emails, which are sent to distributors who search a product category (that you choose) within a specific timeframe. You can target these already-interested distributors with introductory messages and special offers.
|
Each package also includes:
New Supplier SHowcase
New supplier ad in esp
Get extra attention in ESP with an ad that introduces you to searching distributors. |
|
This package covers all the basics and includes
3 Targeted ESP Search Emails as well as: Featured Supplier Ad in ESP
In promo, ESP is THE PLACE to be, which is why we’ll display your logo front-and-center for shopping distributors. Once your logo is clicked, we’ll show only your items, driving distributors right to your products. |
|
|
Take another step up with this package, which includes
6 Targeted ESP Search Emails, plus: Most Popular Ad in ESP
One of the most attention-grabbing spots within ESP listings, your products will stand out in search results with an orange box placed around the listing and the label “Most Popular,” giving you an instant boost in exposure.
|
|
|
Suppliers who really want to separate themselves get this package. Not only does it come with 6 Targeted ESP Search Emails,
but it includes: Pay for Placement
This unique ad within ESP positions your product in the top 9 ad spots in search results in a product category of your choosing. Showing up at the top of search results pages effectively targets searching distributors and grabs their attention before they look at other products. You’ll get 1,000 impressions with this package.
|
|
|
Suppliers who don’t settle for less than the best opt for this package time and time again. It includes
9 Targeted ESP Search Emails, 1,000 impressions with Pay for Placement in ESP and: Magazine Ad
Receive a ¼-page ad in the award-winning Counselor® magazine, the go-to resource for news, research and trends for 35,000 top decision-makers in the promo products industry. The best of the best read Counselor and will see your business.
|
|
