ESP Metrics
ESP is the #1 source for sourcing promotional products. ESP has 35,000 distributor licenses and 2.7+ million searches each month.
Aspiration |
Objective |
Product |
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Product Discovery & Consideration |
I want to put my products in front of more distributors. |
Highlight your products on product detail pages and let distributors know more about your products and the rest of your line. |
~Related Products ~You May Also Like |
Highlight Features |
I want to show my products in the best light. |
A 360 degree view of your products that lets distributors see the benefits of your product first hand. |
Product Video |
Boost Brand Awareness |
I want my brand to be noticed immediately. |
Places your logo in search results, when clicked it takes distributors straight to your products. |
Featured Suppliers |
Inspiration and Education |
I want to engage distributors while they are searching in ESP. |
Combine content with ESP search results and let distributors know more about your product offering through relevant content. |
Sponsored Content in ESP |
Storytelling and Branding |
I want to tell a story within ESP that showcases my brand in it's entirety. |
A one stop shop in ESP that places your products, videos, company information and more all in one space. |
Supplier Stores |
Competitive Edge |
I want to stand out in front of my competitors. |
Exclusivity to one product and one supplier per day, an ad spot that is right on the Home Page of ESP and cannot go unnoticed. |
Product of the Day |
Conversion |
I want to convert window shoppers to buyers. |
After distributors are browsing for products, remind them of your brand with a message in their email box - the best second touchpoint of conversation. |
Trigger Marketing |
Pay for Placement Average CTR’s By Position
Home Page Pay for Placement Average CTR:1.38%
Top Sellers Average CTR:0.06%
Hero Card Average CTR:0.10%
Featured Suppliers Average CTR:0.03%
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Sponsored Content in ESP Average CTR
Most Popular Average CTR
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*Based on 2020 data
Email Marketing Metrics
Monthly EmailExpress Open Rate & CTR
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All Products Open Rate:
10.8% All Products CTR Rate: 4.7% |
EmailExpress Basic Open Rate:
9.9% EmailExpress Basic CTR Rate: 3.7% |
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EmailExpress Platinum Open Rate:
10.0% EmailExpress Platinum CTR Rate: 3.4% |
EmailExpress Connect ESP Search Targeted Open Rate:
17.6% EmailExpress Connect ESP Search Targeted CTR Rate: 3.8% |
EmailExpress Lead Nurturing Open Rate:
49.0%
EmailExpress Lead Nurturing CTR Rate:
0.7%
49.0%
EmailExpress Lead Nurturing CTR Rate:
0.7%
Monthly EmailExpress Best Send Day for Open Rate & CTR
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All Products Best Day for Open Rate:
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All Products Best Day for CTR Rate:
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EmailExpress Basic & Platinum Best Day for Open Rate:
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EmailExpress Basic & Platinum Best Day for CTR Rate:
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EmailExpress Connect ESP Search Targeted Best Day for Open Rate:
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EmailExpress Connect ESP Search Targeted Best Day for CTR Rate:
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Monthly EmailExpress Best Send Time for Open Rate & CTR
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All Products Best Time for Open Rate:
12:10PM-3PM All Products Best Time for CTR Rate: 12:10PM-3PM |
EmailExpress Basic & Platinum Best Time for Open Rate:
3:10PM-6PM EmailExpress Basic & Platinum Best Time for CTR Rate: 6AM-9AM |
EmailExpress ConnectESPSearch Targeted Best Time for Open Rate:
3:10PM-6PM
EmailExpress ConnectESPSearch Targeted Best Time for CTR Rate:
3:10PM-6PM
3:10PM-6PM
EmailExpress ConnectESPSearch Targeted Best Time for CTR Rate:
3:10PM-6PM
Monthly E-Newsletter Metrics
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Counselor PromoGram
Open Rate: 17.2% CTR: 8.8% |
Counselor PromoGram Canada
Open Rate: 25.8% CTR: 5.7% |
Advantages Product Focus
Open Rate: 12.9% CTR: 6.2% |
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ASICentral Week in Review
Open Rate: 14.4% CTR: 6.2% |
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Supplier Global Resource
Open Rate: 15.5%
CTR: 6.5%
Open Rate: 15.5%
CTR: 6.5%
ESP Weekly Trends
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Top 3 Searches:
#1 Masks
#2 Pens
#3 Bags
Other Top Search Categories with Available PFP Categories:
Aprons
Backpacks
Bags
Bottles
Calendars
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Other Searches that were up compared to last week:
Gift_Basket_Sets
Ornaments
T-Shirts
Bottles
Jackets
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