ASI Advertising Media Kit
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
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  • Print
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A Guide to Digital Advertising

Digital advertising can be overwhelming, you may not know where to start. This guide will walk you through some jumping off points with a ‘by the numbers’ to support our guide to digital advertising. 

ESP Metrics ​

​ESP is the #1 source for sourcing promotional products. ESP has 35,000 distributor licenses and 2.7+ million searches each month.  ​
    
Aspiration
Objective
Product
Product Discovery & Consideration  ​
I want to put my products in front of more distributors.
​Highlight your products on product detail pages and let distributors know more about your products and the rest of your line.
~Related Products
​~You May Also Like
​Highlight Features
I want to show my products in the best light.
A 360 degree view of your products that lets distributors see the benefits of your product first hand.
Product Video
Boost Brand Awareness
​I want my brand to be noticed immediately.
Places your logo in search results, when clicked it takes distributors straight to your products.
Featured Suppliers
Inspiration and Education
I want to engage distributors while they are searching in ESP.
Combine content with ESP search results and let distributors know more about your product offering through relevant content.
Sponsored Content in ESP
​Storytelling and Branding
I want to tell a story within ESP that showcases my brand in it's entirety.
A one stop shop in ESP that places your products, videos, company information and more all in one space.
​Supplier Stores
Competitive Edge
I want to stand out in front of my competitors.
Exclusivity to one product and one supplier per day, an ad spot that is right on the Home Page of ESP and cannot go unnoticed.
Product of the Day
Conversion
​I want to convert window shoppers to buyers.
​After distributors are browsing for products, remind them of your brand with a message in their email box - the best second touchpoint of conversation.
​Trigger Marketing

Pay for Placement Average CTR’s By Position 

Picture

Home Page Pay for Placement Average CTR:

1.38%

Top Sellers Average CTR:

0.06% 

Hero Card Average CTR:

0.10%

Featured Suppliers Average CTR:

0.03%

Sponsored Content in ESP Average CTR

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Most Popular Average CTR

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*Based on 2020 data

Email Marketing Metrics

Monthly EmailExpress Open Rate & CTR 

All Products Open Rate:
10.8% 
All Products CTR Rate:
​4.7% 
EmailExpress Basic Open Rate:
9.9% 
EmailExpress Basic CTR Rate:
​3.7% 
EmailExpress Platinum Open Rate: 
10.0% 
EmailExpress Platinum CTR Rate: 
​3.4% 
EmailExpress Connect ESP Search Targeted Open Rate: 
17.6% 
EmailExpress Connect ESP Search Targeted CTR Rate:
​ 3.8%
 
EmailExpress Lead Nurturing Open Rate: 
49.0%
EmailExpress Lead Nurturing CTR Rate:
​0.7%

Monthly EmailExpress Best Send Day for Open Rate & CTR 

All Products Best Day for Open Rate:
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All Products Best Day for CTR Rate: ​
Picture
EmailExpress Basic & Platinum Best Day for Open Rate:
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EmailExpress Basic & Platinum Best Day for CTR Rate: ​
Picture
EmailExpress Connect ESP Search Targeted Best Day for Open Rate: 
Picture
Picture
EmailExpress Connect ESP Search Targeted Best Day for CTR Rate: ​
Picture

Monthly EmailExpress Best Send Time for Open Rate & CTR

All Products Best Time for Open Rate:
12:10PM-3PM 
​
All Products Best Time for CTR Rate:
12:10PM-3PM 
​
EmailExpress Basic & Platinum Best Time for Open Rate:
3:10PM-6PM 
​
EmailExpress Basic & Platinum Best Time for CTR Rate:
6AM-9AM 
​
EmailExpress ConnectESPSearch Targeted Best Time for Open Rate:
3:10PM-6PM 

EmailExpress ConnectESPSearch Targeted Best Time for CTR Rate:
​3:10PM-6PM 
​

Monthly E-Newsletter Metrics

Counselor PromoGram
​Open Rate: ​17.2%
CTR: 8.8%
Counselor PromoGram Canada
​Open Rate: 25.8%
​CTR: 5.7%
Advantages Product Focus
Open Rate: 12.9%
​CTR: 6.2%
ASICentral Week in Review
Open Rate: 14.4%
CTR: 6.2%
ASICentral Daily Update
Open Rate: 14.4%
CTR: 5.5%
Wearables Round Up
Open Rate: ​16.8%
​CTR: 4.1%
Supplier Global Resource
Open Rate: 15.5%
CTR: 6.5%

ESP Weekly Trends ​

ESP Picks 

Open Rate: 
10%​
Click Through Rate:
15%
ESP Picks Calendar
Top 3 Searches:
Picture
#1 Masks
Picture
#2 Pens
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#3 Bags
Other Top Search Categories with Available PFP Categories: 
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Aprons
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Backpacks
Picture
Bags
Picture
Bottles
Picture
Calendars
Other Searches that were up compared to last week: 
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Gift_Basket_Sets
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Ornaments
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T-Shirts
Picture
Bottles
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Jackets

ASI RESOURCES

ASICentral
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  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join