Trends are still showing increases in searches for typical promo items with a stabilization of PPE searches over the course of the past week. Some search terms that were up the most compared to the prior week: Gift Baskets and Sets, Ornaments, T-Shirts, Bottles, Custom Products, Jackets, Stylus Pens, Blankets, and Tote Bags. Finding where your products are being searched can help you seek new advertising avenues to better showcase your products.

​Updated every week is our trends page.

ESP Weekly Search Trends​:

PPE-related searches accounted for 8.6% of mapped searches last week compared to 9.2% the week of 10/5 – 10/9.  For reference, the same search terms accounted for 20.5% of all mapped searches in the month of July, 16% in August and 10.6% in September.

Mask searches were down 2.3% from the week prior and down 26.3% from the same week the prior month.

Strong Stats to Pay Attention To:

Sponsored Content in ESP: 

58.7%

Average Click Through Rate

A Look Into Trigger Marketing | August 2020

52.4%

Total Opened

28.7%

Unique Opened

​10.4%

Unique Clicked

Most Popular Monthly Stats – Average Click Through Rate:

15.22%​

September

13.97%

August

​14.39%

July

Other Top Search Categories with Available Banner Ad Categories:

Backpacks

Computer Accessories

Bags

Coolers

Journal

Pens

Top 3 Searches:

#1 Masks

#2 Pens

#3 Bags

Other Top Search Categories with Available PFP Categories:

Aprons

Backpacks

Bags

Bottles

Calendars

Other Searches Trending Up Compared to Last Week:

Gift Baskets/Sets

Ornaments

T-shirts

Bottles

Jackets

Other Top Search Categories with Available Sponsored Content in ESP Categories:

General/Holiday

General/Gift

Jackets

Magnets

Caps/hats

Ornaments