ASI Advertising Media Kit
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join

ESP Trends

​Explore What The Leaders in Promo Are Searching
(Updated as of 10/19/20)
Trends are still showing increases in searches for typical promo items with a stabilization of PPE searches over the course of the past week. Some search terms that were up the most compared to the prior week: Gift Baskets and Sets, Ornaments, T-Shirts, Bottles, Custom Products, Jackets, Stylus Pens, Blankets, and Tote Bags. Finding where your products are being searched can help you seek new advertising avenues to better showcase your products.

​Updated every week is our trends page.

ESP Weekly Search Trends​:
Picture
PPE-related searches accounted for 8.6% of mapped searches last week compared to 9.2% the week of 10/5 – 10/9.  For reference, the same search terms accounted for 20.5% of all mapped searches in the month of July, 16% in August and 10.6% in September.
Picture
Mask searches were down 2.3% from the week prior and down 26.3% from the same week the prior month.
Strong Stats to Pay Attention To:
Sponsored Content in ESP: 

58.7%

Average Click Through Rate
A Look Into Trigger Marketing | August 2020

52.4%

Total Opened

28.7%

Unique Opened

​10.4%

Unique Clicked
Most Popular Monthly Stats – Average Click Through Rate:

15.22%​

September

13.97%

August

​14.39%

July
Other Top Search Categories with Available Banner Ad Categories:
Picture
Backpacks
Picture
Computer Accessories
Picture
Bags
Picture
Coolers
Picture
Journal
Picture
Pens
Top 3 Searches:
Picture
#1 Masks
Picture
#2 Pens
Picture
#3 Bags
Other Top Search Categories with Available PFP Categories:
Picture
Aprons
Picture
Backpacks
Picture
Bags
Picture
Bottles
Picture
Calendars
Other Searches Trending Up Compared to Last Week:
Picture
Gift Baskets/Sets
Picture
Ornaments
Picture
T-shirts
Picture
Bottles
Picture
Jackets
Other Top Search Categories with Available Sponsored Content in ESP Categories:
Picture
General/Holiday
Picture
General/Gift
Picture
Jackets
Picture
Magnets
Picture
Caps/hats
Picture
Ornaments

ASI RESOURCES

ASICentral
ESP
Join ASI
2023 Media Planner
New Members: ​Click Here
FAQs
Contact Us
2022 The Advertising Specialty Institute®. All Rights Reserved.  Terms of Use    Privacy Policy
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join