Intersection of Content + Commerce
By: Courtney Love
E-commerce has traditionally been focused on offering consumers the lowest prices in an effort to sell inventory—fast. All marketing channels had promotions echoing that messaging, but as the industry continues to grow, a more personal approach is needed.
It comes down to experiences and customer relationships rather than vying for a single order from a distributor. You have to think long term by obtaining new customers and nurturing the ones you already have to build loyalty. Distributors want and need a supplier who has unique promo ideas and high-quality products for their customers.