A New Target Audience
By: Kim Teti
Picture this: You’re browsing online for products. You scroll through maybe the first page of search results, but don't think to look any further. The answer to your search will be on that first page, right?
The Rule of 7?
By: Courtney Love
As a marketer, the Rule of 7 has been ingrained in my brain for as long as I can remember, even as far back as my high school advertising class (Proud DECA member here who placed in a state-wide marketing competition … nbd). The rule states that it takes an average of seven interactions with a potential customer before they’re ready to buy, but should we really be blindly following a blanket concept that can’t possibly apply to every situation?