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Blog

A New Target Audience

5/25/2021

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By: Amanda Smith

In today’s world, there are choices and options everywhere we look. This is especially true in marketing. Our digital environment has opened up so many doors in how we connect and advertise to buyers that it can sometimes be overwhelming. You may find yourself trying to decide which media is the best to invest in to get your products in front of the right buyers. It can be even more difficult and overwhelming when you have niche or specific products that need to reach a targeted audience.

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The Guide to Search Engine Optimization

5/17/2021

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By: Kim Teti

Picture this: You’re browsing online for products. You scroll through maybe the first page of search results, but don't think to look any further. The answer to your search will be on that first page, right?



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The Rule of 7?

5/12/2021

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By: Courtney Love
As a marketer, the Rule of 7 has been ingrained in my brain for as long as I can remember, even as far back as my high school advertising class (Proud DECA member here who placed in a state-wide marketing competition … nbd). The rule states that it takes an average of seven interactions with a potential customer before they’re ready to buy, but should we really be blindly following a blanket concept that can’t possibly apply to every situation?


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5 Common Challenges With Virtual Trade Shows

5/10/2021

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By: Liz Chrostowski

Just like in-person shows, virtual shows come with certain challenges. Whether you’re a big or small supplier, there are ways to enhance your experience, make the most of your time and yield the best results.

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  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join