Category: Print

The Benefit of... Marketing Materials

6/2/2020

By: Liz Chrostowski

For this week’s installment of “Benefit of … Week,” we’re going to look at the benefit of marketing materials.

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Guide to: Print Catalogs

5/28/2020

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By: Amanda Smith

This week, we’re doing an in-depth dive into each of our products and services.

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Conversations Around Print vs. Digital

5/15/2020

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By: Kim Teti

To have a healthy marketing mix, you need to think about what’s best for the needs of your company. How will this tactic work for your brand? What else could be paired with this tactic so one will complement the other? Everyone talks about print and digital marketing and has drawn the obvious conclusion that the two support each other.

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How to Create a Successful Multichannel Marketing Campaign

4/29/2020

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By: Amanda Smith

Multichannel marketing ensures your brand is present and interacting with customers regardless of where they look for content. Not everyone looks in the same place at the same time, so the best way to ensure your message reaches your target audience is with a campaign across a variety of media.

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5 Tips for Creating an Effective Print Ad

4/21/2020

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By: Amanda Smith

When creating a print ad for a magazine or catalog, it’s important to make the most of your design and copy to maximize the ad’s impact on your audience.

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Are Catalogs Still Impactful?

3/27/2020

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By: Amanda Smith

I know a lot of times, marketers aren’t sure if certain types of advertising are really effective in the mobile world we live in, and I definitely understand why. Unlike digital marketing, catalogs don’t provide concrete data that can directly prove ROI.

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Print in 2020

3/25/2020

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By: Kim Teti

Ever since I picked up Cosmo as a kid, I have always had a soft spot for print. The tactile experience of flipping through a magazine or catalog is incomparable to any other marketing platform, and I think it says a lot that, with all advertising media changing over the years, print has remained consistent and still makes a large impact.

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Think Outside the Box With Print Advertising

9/26/2018

We may go online to get quick answers, but we turn to print for trustworthy, thought-provoking analysis. For insights on new product ideas and strategies, print is still the go-to medium.

As the most action-oriented marketing vehicle, print still excites readers, and ASI® publications inspire 88% of readers to take action after reading our magazines.

Photos used under Creative Commons from Rawpixel Ltd, Rennett Stowe, pstenzel71, One Way Stock, CollegeDegrees360, SurfaceWarriors, wuestenigel

Blog

The Benefit of... Marketing Materials

Guide to: Print Catalogs

Conversations Around Print vs. Digital

How to Create a Successful Multichannel Marketing Campaign

5 Tips for Creating an Effective Print Ad

Are Catalogs Still Impactful?

Print in 2020

Think Outside the Box With Print Advertising

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