Here are a few tips on how to create an effective print ad:
1. Make sure the copy is correct, clear and concise.
Don’t take proofreading for granted. Triple-check that all the information is accurate and reads well. And try not to be too wordy – get to the point!
2. Advertise an in-stock item.
Since the life of a print ad is much longer than its digital counterparts, it’s important to make sure the product your selling is always on hand. You’ll never know exactly when your ad will catch a reader’s eye.
3. Advertise a popular or top-selling product.
When you invest in a high-quality print ad that will reach a wide audience, you should optimize the ad’s success with one of your most bankable products. Eye-catching, buzzed-about products with a high conversion rate are key.
4. Make your brand stand out.
With their striking visuals, sheer size and tangibility, well-executed print ads have stopping power. Give readers a reason to check out your ad by highlighting what’s unique about your brand. Including a coupon code or other special offer is effective as well.
5. Have a clear call to action.
Since you can’t include a clickable link to your website or ESP® listing, it’s important to present a clear and easy way for customers to contact you. Drive readers to your online presence with an easy-to-remember URL, or provide relevant contact information to encourage readers to learn more.
Interested in exploring the print marketing options from ASI®? Visit our catalog and magazine pages to learn more.