By: Liz Chrostowski It should be the goal of any brand to constantly increase its exposure and recognition, and the more places you’re seen, the more likely distributors will choose you. At ASI, two of the most popular and accessible ways to accomplish these goals is through e-newsletters and ASICentral.
The online space is always changing and evolving to meet the needs of those searching and browsing online. Trying to be everywhere your potential prospects are online can be very daunting. However, by simply looking at your current marketing plans and evaluating what’s working and what needs improvement, you can come up with a plan to get the best exposure for your brand.
To have a healthy marketing mix, you need to think about what’s best for the needs of your company. How will this tactic work for your brand? What else could be paired with this tactic so one will complement the other? Everyone talks about print and digital marketing and has drawn the obvious conclusion that the two support each other.
ASI has a very robust content program and the ASI Supplier Marketing team is no different. From content pieces to videos, podcasts and more, we have many resources you can access. Although all content is hosted on our site, we recommend you keep an eye on your inbox and social media because we share info through those outlets too.
Setting yourself up for success in a B2B relationship starts with your marketing. This is more important than ever when it comes to partnerships with your clients because it will also determine your brand’s industry reputation.
Multichannel marketing ensures your brand is present and interacting with customers regardless of where they look for content. Not everyone looks in the same place at the same time, so the best way to ensure your message reaches your target audience is with a campaign across a variety of media.
Yes, this is a very strange time, but it’s also a time to reflect and get your business ready for what’s to come by cleaning up, reorganizing and getting your ducks in a row. Not sure where to start? Enter your ASI® Advertising checklist!