Your ASI Advertising Checklist

By: Kim Teti

Yes, this is a very strange time, but it’s also a time to reflect and get your business ready for what’s to come by cleaning up, reorganizing and getting your ducks in a row. Not sure where to start? Enter your ASI® Advertising checklist!

• It all starts with your ESP® product prices. Log in to your account and be sure your products are up to date with accurate cost and inventory info.
• Next, take a close look at your product details in ESP. If your product comes in a variety of colors, do you have all of them listed? Make sure you’re not missing out on anything so that searching distributors get the clear picture of your product offerings.
• How are your supplier ratings? Reach out to past customers and ask them to rate you.
• Check in on past customers. Having these conversations keeps you in contact with buyers who are going to come back to you once all this has settled down. Make sure you stay engaged, and utilize your social media outlets and email marketing to do so. Take this time to strengthen what makes your business tick, and that’s the relationships you build with people!

 
Need help getting some of these tasks checked off? Don't hesitate to reach out to your account executives or us, the Supplier Marketing team!