Sponsorship marketing goes beyond just advertising your business or giving away product samples. When you become an event sponsor, you gain access to an audience that’s likely interested in some aspect of your products and services. The company hosting the event typically adds your logo to all of their marketing, and may even give you shout-outs during the event. This is all extra exposure for your brand.
Building a brand image and maintaining an online presence is super important, which is why I’m diving into two successful examples of companies that do this. There are so many lessons you can learn from them, including how to appeal to all demographics in our industry (and you know there are a lot of different personas).
Have you ever searched online for the perfect gift for someone and used different variations of keywords and descriptions to narrow down your search? I did this recently while on a quest for a birthday gift for my mom.