Blog Archives

Spooky Good Complements

10/28/2019

By: Kim Teti

It’s that time of year for spooky costumes, treats, pumpkin patches, haunted houses and witch’s punch. How are you celebrating?

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By: Liz Chrostowski

Sponsorship marketing goes beyond just advertising your business or giving away product samples. When you become an event sponsor, you gain access to an audience that’s likely interested in some aspect of your products and services. The company hosting the event typically adds your logo to all of their marketing, and may even give you shout-outs during the event. This is all extra exposure for your brand.

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Building Your Brand Image Online

10/14/2019

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By: Kim Teti

Building a brand image and maintaining an online presence is super important, which is why I’m diving into two successful examples of companies that do this. There are so many lessons you can learn from them, including how to appeal to all demographics in our industry (and you know there are a lot of different personas).

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The SEO Story Behind the Search

10/4/2019

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By: Kim Teti

Have you ever searched online for the perfect gift for someone and used different variations of keywords and descriptions to narrow down your search? I did this recently while on a quest for a birthday gift for my mom.

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