The SEO Story Behind the Search

By: Kim Teti

Have you ever searched online for the perfect gift for someone and used different variations of keywords and descriptions to narrow down your search? I did this recently while on a quest for a birthday gift for my mom. 

After spending nearly an entire day scouring Amazon, I was still having trouble coming up with that perfect something. It occurred to me that despite trying different variations of keywords, I wasn’t clicking past the first page of search results. Would I have found the exact thing I was looking for if the businesses behind these products used SEO?
 
Distributors searching in ESP go through the same experience when they’re trying to find the perfect products for their clients. They rarely look past the first page of search results. With Search Engine Optimization (SEO), you can appear higher in search results to capture more attention from these searching distributors.
 
Check out this FREE download and learn more about the steps and benefits of SEO and how you can apply it to your strategy.