The online space is always changing and evolving to meet the needs of those searching and browsing online. Trying to be everywhere your potential prospects are online can be very daunting. However, by simply looking at your current marketing plans and evaluating what’s working and what needs improvement, you can come up with a plan to get the best exposure for your brand.
As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.
Today I want to talk about a way you can build trust and credibility with your prospects. You can do this by making sure your products listed in ESP® are updated and accurate. Ensuring that you have the most up-to-date information on your product listings is crucial because they’re a reflection of your business.
By: Kim Teti Throughout this past week, we’ve investigated several successful marketing strategies and now we’ve arrived at your final stop, where I’ll help you understand something we just launched in ESP.
On any major search engine, being at the top of search results is where you want to be. Those positions offer the most visibility, which means more eyes on your products and a better chance your listing will be clicked on. However, climbing search results effectively can be difficult.