What's Trending?

By: Kim Teti

​As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.

ESP Supplier Stores are a major brand builder. They use a whole page in ESP to display a supplier’s product and company information with an easy-to-read layout to build trust with distributors. Supplier ratings are included on this page so distributors can see how other distributors have ranked them.

Pay for Placement allows you to rank within the top 9 spots in search results in your product category, which is useful considering a large majority of searching distributors only look at the first page of results.

Banner ads let you showcase your specials, either directly on the ESP home page or within search results. Increase your brand visibility by directing searchers to your products.

Our team is always thinking of ways to apply these services to best fit your brand. Check out some of these ad placements on espasiadvertising.com.