According to a study on HubSpot, email users grew to 3.9 billion in 2020. Everyone uses email because it’s an excellent way to inform prospects, plus it allows for some personalization. With quick deliverability and measurable results, email marketing will continue to be a marketing platform of choice.
If you haven’t been using email marketing to connect with distributors, you’re missing out. There are many reasons why email marketing is beneficial to any supplier looking to spread the word about their products and brand. Aside from having one of the largest ROIs of any advertising vehicle, email marketing can benefit you in the following ways:
Personalization! Targeting! These are common buzzwords heard around email marketing these days. We know both increase engagement and create a custom experience for customers as they interact your brand. However, understanding how to use these tactics in your campaigns may seem overwhelming.
Even before the time of social distancing, email marketing has been one of the most effective methods for reaching a target audience. However, not all email marketing is created equal. There are best practices to adhere to when creating your email campaign to make sure your message gets heard. Below are some tips for crafting the perfect email and subject line to increase your opens and click-thru rate.