What is Lead Nurturing?

By: Amanda Smith

Personalization! Targeting! These are common buzzwords heard around email marketing these days. We know both increase engagement and create a custom experience for customers as they interact your brand. However, understanding how to use these tactics in your campaigns may seem overwhelming.

​That’s why we created the EmailExpress Lead Nurturing program. It offers a more targeted and customized approach to your email campaigns. Check out this video on Lead Nurturing to learn how it works and how you can take advantage of this hyper-targeted email marketing approach. If you’re interested, visit our EmailExpress page to get started.