If there’s one thing we miss more than anything in our working lives, it’s connecting with promo products industry folks like you at our ASI Shows. Thankfully, our amazing events team at ASI is busy building our first-ever all-virtual trade show (if you aren’t signed up for ASI Show Digital Expo, what are you waiting for?!) so you can get the promotional product sourcing and networking you love, all from the safety of your home or office.
According to a study on HubSpot, email users grew to 3.9 billion in 2020. Everyone uses email because it’s an excellent way to inform prospects, plus it allows for some personalization. With quick deliverability and measurable results, email marketing will continue to be a marketing platform of choice.
When it comes to creating a marketing video, there’s no such thing as “just winging it.” There are a few crucial steps to take before busting out the family camcorder or opening your iPhone camera. In this checklist, we’ll walk you through the steps to create a killer video strategy.
Whether it's digital, print or a little bit of both, ASI looks for solutions that can help any type of supplier promote their business through advertising methods that best suit their needs. Having a healthy mix of digital and print is always the best strategy because it ensures your brand is showing up everywhere potential distributors are looking. In this download, we discuss potential strategies that are geared toward suppliers with apparel products.
As 2020 has proven, you never really know what challenges await when the calendar flips to a new year, but you can still do everything in your power to use the right tools and strategies to prepare your business for anything.
By: Liz Chrostowski It should be the goal of any brand to constantly increase its exposure and recognition, and the more places you’re seen, the more likely distributors will choose you. At ASI, two of the most popular and accessible ways to accomplish these goals is through e-newsletters and ASICentral.
The online space is always changing and evolving to meet the needs of those searching and browsing online. Trying to be everywhere your potential prospects are online can be very daunting. However, by simply looking at your current marketing plans and evaluating what’s working and what needs improvement, you can come up with a plan to get the best exposure for your brand.
As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.
In wake of the cancellations of ASI Show’s 2020 events, it’s imperative for suppliers to reallocate this money quickly and decisively. We’ve put together 5 ways you can reallocate this portion of your 2020 marketing budget to maintain your industry presence and increase your market share.
Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.
No matter how large or small your advertising budget is, you can still find creative ways to increase your following and get your brand in front of prospects. In this post, we’ll cover some cardinal rules for small business advertising and offer some additional tips along the way.
Take a look at the largest brands in the world – Coke, Apple, Google, Microsoft – and you’ll see at least one similarity among them all. And what is that? Branding. They have stellar branding strategies and stories, and each is recognizable down to certain colors, logos, you name it. But branding isn’t just for the largest companies in the world. Your business, big or small, needs branding to survive.
Catalogs are still effective and need to be a key component of any savvy supplier’s marketing plan. Distributors love using catalogs to close sales. They often find it drives end-buyers to shop online – that’s right, print actually drives digital sales!