By: Liz Chrostowski It should be the goal of any brand to constantly increase its exposure and recognition, and the more places you’re seen, the more likely distributors will choose you. At ASI, two of the most popular and accessible ways to accomplish these goals is through e-newsletters and ASICentral.
The online space is always changing and evolving to meet the needs of those searching and browsing online. Trying to be everywhere your potential prospects are online can be very daunting. However, by simply looking at your current marketing plans and evaluating what’s working and what needs improvement, you can come up with a plan to get the best exposure for your brand.
As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.
In wake of the cancellations of ASI Show’s 2020 events, it’s imperative for suppliers to reallocate this money quickly and decisively. We’ve put together 5 ways you can reallocate this portion of your 2020 marketing budget to maintain your industry presence and increase your market share.
Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.
No matter how large or small your advertising budget is, you can still find creative ways to increase your following and get your brand in front of prospects. In this post, we’ll cover some cardinal rules for small business advertising and offer some additional tips along the way.
Take a look at the largest brands in the world – Coke, Apple, Google, Microsoft – and you’ll see at least one similarity among them all. And what is that? Branding. They have stellar branding strategies and stories, and each is recognizable down to certain colors, logos, you name it. But branding isn’t just for the largest companies in the world. Your business, big or small, needs branding to survive.
Catalogs are still effective and need to be a key component of any savvy supplier’s marketing plan. Distributors love using catalogs to close sales. They often find it drives end-buyers to shop online – that’s right, print actually drives digital sales!
What is a Supplier Store? It’s one page in ESP® that’s completely dedicated to your business. Supplier Stores keep distributors in ESP longer and allow them to engage with your brand all in one place. Let’s take a look at all of the aspects of a Supplier Store.
Businesses are getting back to normal (somewhat) and are looking for more ways to drive sales to finish out the year strong. It’s likely your business halted some marketing for the last few months, so getting back on track might be a little challenging. Or maybe your business is busier than ever and you need a little extra something to make selling easier. Marketing was created to drive sales and to assist your sales team, especially in B2B. What’s one way you can be sure to give your sales team everything they need (and more)? Use video.
While you’re browsing a site, do you ever think to yourself: Wow! This site is easy to navigate! or I really like the color scheme they used here, or even: I wish I could find things easier on this site.
Do you have a product or products that are in a popular category or sold out in digital advertising? Did you know there’s another avenue of marketing where you can not only showcase your product, but also claim exclusivity in that category?
When the COVID-19 pandemic began few months ago, we saw businesses closing, turning completely digital and events being cancelled one after another. We’re living in a completely different world than we were 6 months ago. That being said, you’ve probably had to completely rethink your marketing strategy and think of new ways to reach your audience and build lasting relationships.