We understand that it may seem daunting to get started, but we’re here to show you that many of the misconceptions about starting a content marketing campaign simply aren’t true.
Misconception #1: I don’t have anything to say. Every brand has a unique story, and our onsite team, ASI Creative Labs, will have a one-on-one conversation with you to learn everything there is to know about your business. They’ll help spark ideas and craft a message that is geared toward your specific goals. Misconception #2: I have to do all the work. ASI Creative Labs will immerse themselves in your products and services so that they have the full picture before they get started on your campaign. From there, they’ll write all the content and take care of posting it to all of the necessary vehicles (email blasts, social postings, etc.). Misconception #3: I won’t see any benefits from content marketing. Content marketing is long-form content, not just a short ad that has more space to tell your brand’s story. It is an entryway to conversations with interested distributors and will put your brand’s story and message top of mind. Misconception #4: Content marketing ends when the campaign is over. You can repurpose your content and post it on your own through your personal social platforms, email to select people that you do not think received it from our targeted lists, and so much more. You'll get extra exposure by promoting it on your own in addition to running your campaign with us. We hope we cleared up some of these misconceptions and outlined why content marketing is a good fit for your brand. Click here to learn more!
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