By: Courtney Love

If you’re a hockey fan like I am, chances are you’re invested in the playoffs right now – even more so if your team is continuing to head toward that glorious and ever-coveted Stanley Cup. 

By: Kim Teti

​As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.

By: Courtney Love

In wake of the cancellations of ASI Show’s 2020 events, it’s imperative for suppliers to reallocate this money quickly and decisively. We’ve put together 5 ways you can reallocate this portion of your 2020 marketing budget to maintain your industry presence and increase your market share.

By: Liz Chrostowski

Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.

By: Amanda Smith

Have you ever been aware of a product for so long and then realized that it’s actually a promo product? I have! It recently occurred to me that Hess trucks are promotional products.