As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.
In wake of the cancellations of ASI Show’s 2020 events, it’s imperative for suppliers to reallocate this money quickly and decisively. We’ve put together 5 ways you can reallocate this portion of your 2020 marketing budget to maintain your industry presence and increase your market share.
Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.