Be a Leader

By: Liz Chrostowski

Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.

So, why is it important to be a thought leader? Well, especially now, consumers everywhere are scouring the internet and social media for new information, ways to improve their business and strategies to make it through the pandemic. As a thought leader, you’ll provide executives with the exact content they’re looking for when they’re searching the web for information. While most marketing efforts are focused on lead generation and sales, thought leadership-based campaigns act as a long-term investment, continuing your business’ success as you build trust with your customers and prospects.

Some stats on thought leadership:

• 58% of decision makers say they choose a business based on its thought leadership.
• 55% use thought leaders as an important way to vet organizations they’re considering working with.
• 87% of business decision makers believe thought leaders increase trust in an organization.

​As you can see, thought leadership is an important aspect of any marketing strategy, and those marketing tactics I mentioned earlier are all great ways to position your brand as a thought leader. Social media amplifies and distributes your content while personalizing your brand. Content marketing educates prospects and tells your brand’s story. Webinars allow you to showcase your industry knowledge and videos build trust and connections. All of these services are offered through ASI® Creative Labs.
You can become a thought leader in the industry. Contact your account executive to learn more.