ASI Advertising Media Kit
  • Upcoming Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • ASI Creative Labs Services >
      • Content Marketing
      • Video Service
      • Sponsored Social Ads
      • Sponsored Webinars
      • Marketing & Creative Services
      • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
    • The Team
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join

Blog

Be a Leader

8/20/2020

0 Comments

 
Picture
By: Liz Chrostowski

Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.
So, why is it important to be a thought leader? Well, especially now, consumers everywhere are scouring the internet and social media for new information, ways to improve their business and strategies to make it through the pandemic. As a thought leader, you’ll provide executives with the exact content they’re looking for when they’re searching the web for information. While most marketing efforts are focused on lead generation and sales, thought leadership-based campaigns act as a long-term investment, continuing your business’ success as you build trust with your customers and prospects.

Some stats on thought leadership:
  • 58% of decision makers say they choose a business based on its thought leadership.
  • 55% use thought leaders as an important way to vet organizations they’re considering working with.
  • 87% of business decision makers believe thought leaders increase trust in an organization.

​As you can see, thought leadership is an important aspect of any marketing strategy, and those marketing tactics I mentioned earlier are all great ways to position your brand as a thought leader. Social media amplifies and distributes your content while personalizing your brand. Content marketing educates prospects and tells your brand’s story. Webinars allow you to showcase your industry knowledge and videos build trust and connections. All of these services are offered through ASI® Creative Labs.
You can become a thought leader in the industry. Contact your account executive to learn more. 
0 Comments



Leave a Reply.

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    December 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    October 2018
    September 2018
    June 2018
    May 2018
    April 2018
    March 2018
    December 2017
    November 2017
    October 2017

    Categories

    All
    Content Marketing
    Digital Advertising
    Email Marketing
    ESP Advertising
    Event Marketing
    Print
    Social Media
    Video

ASI RESOURCES

ASICentral
ESP
Join ASI
2022 Media Planner
New Members: ​Click Here
FAQs
Contact Us
2022 The Advertising Specialty Institute®. All Rights Reserved.  Terms of Use    Privacy Policy
Photos used under Creative Commons from Rawpixel Ltd, Rennett Stowe, pstenzel71, One Way Stock, CollegeDegrees360, SurfaceWarriors, wuestenigel
  • Upcoming Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • ASI Creative Labs Services >
      • Content Marketing
      • Video Service
      • Sponsored Social Ads
      • Sponsored Webinars
      • Marketing & Creative Services
      • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
    • The Team
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join