I know a lot of times, marketers aren’t sure if certain types of advertising are really effective in the mobile world we live in, and I definitely understand why. Unlike digital marketing, catalogs don’t provide concrete data that can directly prove ROI.
Like most companies right now, ASI has transitioned employees to work from home. And, with everyone’s home situation being unique to how they’re working remotely, I wanted to do a quick Q&A with ASI’s Supplier Marketing Team about their working environments since this is the new “normal” for an indefinite amount of time.
It can be difficult to figure out what to post on social media, and even more difficult to come up with new ideas each week. We've all been there, not knowing what to post next and trying to scrape through your marketing files to find new things to share.
UPDATE: As of today, March 27th, Steve informed me that some of his events were already rescheduled for August, September and November which is great news. Two weeks ago, we were all hit with the realization that many things would inevitably get cancelled as this became more serious than most of us realized at the time.
If you’re not used to working from home, your new normal might seem a bit “abnormal” and it may take some time getting used to it. You may even be home with others; members of your family, your significant other, your children, your pets and if you’re a lucky gal like me, a combination of several of those. (That statement may or may not include a little bit of sarcasm.)
Ever since I picked up Cosmo as a kid, I have always had a soft spot for print. The tactile experience of flipping through a magazine or catalog is incomparable to any other marketing platform, and I think it says a lot that, with all advertising media changing over the years, print has remained consistent and still makes a large impact.
With so many uncertainties and changes in business right now, event cancelations, government lockdowns and so forth, I’m sure you’re searching for new ways to reach your audience to keep them updated on the situation and your company. Webinars are a cost-effective way to host a virtual event with your customers.
Knowing the perfect mix for your advertising strategy can be tricky, and it all starts with what’s most important to you. With digital marketing, the landscape is constantly changing to fit the needs of the audience, and trust us – we know it can be a little daunting! But with some guidance, digital can be a huge boost for your business.
With everything going on in the world today, I, like most of you, wake up to an inbox of emails talking about the Coronavirus. From company updates to future plans and everything in between, I know exactly what every company I’ve ever subscribed to is doing. With so much uncertainty right now, there’s one thing we can count on – Brands want to keep you informed again … and again … and again.
You set up your campaign. You’re done now, right? Nope. Now you need to monitor its effectiveness. I always say the best way to succeed at social media is to test and measure your ads, messaging and overall campaign. So, how do you monitor your social media campaign?