How Webinars Work For You

By: Liz Chrostowski

With so many uncertainties and changes in business right now, event cancelations, government lockdowns and so forth, I’m sure you’re searching for new ways to reach your audience to keep them updated on the situation and your company. Webinars are a cost-effective way to host a virtual event with your customers.

I’m sure you’ve received an invitation to a webinar before in your email inbox, but how do you host one yourself? What are the benefits? Webinars help build your brand and establish yourself as an industry leader and are fairly simple to get started. Anyone with internet access can join your webinar. So, as we’re all stuck inside for some time, consider how a webinar might be beneficial to you.

Why should you use webinars? Geography is no issue when hosting one. People from around the country can join through their computers without physically going, giving your audience a better chance at attending. Your webinar can be on whatever topic you’d like and can be recorded to be repurposed after the actual event is over. They also give you direct communication with your audience so attendees can ask questions and you can answer them in real time, creating a great conversation between you and your customers.

When it’s critical to stay transparent and in communication, webinars really help position your brand as an industry leader and keep it at the forefront of people’s minds.
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Just a quick tip: ASI® Creative Labs offers a webinar service in which you can have up to 45 minutes to present on any topic you’d like, with 15 minutes for a Q&A session. We’ll register attendees, do the promotion and everything else necessary to get your webinar up and running. If you’re interested in working with ASI Creative Labs to host your own webinar, contact your account representative to learn more.