Blog Archives

Guide to: Sponsored Content in ESP

5/29/2020

By: Kim Teti

Throughout this past week, we’ve investigated several successful marketing strategies and now we’ve arrived at your final stop, where I’ll help you understand something we just launched in ESP.

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Guide to: Print Catalogs

5/28/2020

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By: Amanda Smith

This week, we’re doing an in-depth dive into each of our products and services.

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Guide To: Videos

5/26/2020

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By: Liz Chrostowski

This week is all about guiding you through our favorite marketing practices, and mine is video. Video is a huge staple in many businesses’ marketing plans, large and small. Since video is one of the most consumed forms of content, the demand for it is real.

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Let Us Be Your Guide Week!

5/25/2020

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This week on the blog, our team will be your personal guide to the products and services we offer. No matter what your company’s goals are, we have advertising advice that will fit your strategy!

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Our Favorite Brands: ClassPass

5/22/2020

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By: Kim Teti

This week, there has been so much great discussion about our all-time favorite brands (some newly found, some old and faithful), how they’ve adapted and increased engagement during this time, and how their marketing stands out from other brands.

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Our Favorite Brands: Zulily

5/21/2020

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By: Courtney Love

The persuasive power of purple and personalization.

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Our Favorite Brands: Lush Cosmetics

5/20/2020

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By: Amanda Smith

This week for our favorite brands, I want to share about one of my favorite brands, Lush Cosmetics.

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Our Favorite Brands: Starbucks

5/19/2020

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By: Liz Chrostowski

This week, we’ll focus on how our favorite brands use marketing to build brand recognition. Every brand’s goals for marketing are different, so not every strategy is the same. I’m excited to share with you a brand I love and have been supporting for years: Starbucks.

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Our Favorite Brands

5/18/2020

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What are some of your favorite brands? What do you like about them? Do they have a certain eye-catching advertising strategy that calls to you?

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It's all about the list. Introducing: The Listicle

5/17/2020

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by: Courtney Love

How often do you find yourself clicking on “The Top 10…” or “5 Ways to…” when you’re scrolling online?

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Conversations Around Print vs. Digital

5/15/2020

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By: Kim Teti

To have a healthy marketing mix, you need to think about what’s best for the needs of your company. How will this tactic work for your brand? What else could be paired with this tactic so one will complement the other? Everyone talks about print and digital marketing and has drawn the obvious conclusion that the two support each other.

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ESP Pay for Placement: How It Works Infographic

5/13/2020

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By: Kim Teti

On any major search engine, being at the top of search results is where you want to be. Those positions offer the most visibility, which means more eyes on your products and a better chance your listing will be clicked on. However, climbing search results effectively can be difficult.

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Expand Your Reach With Sponsored Social Posts

5/12/2020

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By: Liz Chrostowski

In any marketing campaign, one of the most important goals is to get more eyes on your content. You always want to test new marketing channels and be everywhere your distributor prospects are spending time, including social media.

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What Is Email Marketing?

5/11/2020

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By: Amanda Smith

As the most direct way to reach your distributors at every stage of the buying process, email marketing is an essential part of any strategy.

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