By: Kim Teti Throughout this past week, we’ve investigated several successful marketing strategies and now we’ve arrived at your final stop, where I’ll help you understand something we just launched in ESP.
This week is all about guiding you through our favorite marketing practices, and mine is video. Video is a huge staple in many businesses’ marketing plans, large and small. Since video is one of the most consumed forms of content, the demand for it is real.
This week, there has been so much great discussion about our all-time favorite brands (some newly found, some old and faithful), how they’ve adapted and increased engagement during this time, and how their marketing stands out from other brands.
By: Liz Chrostowski This week, we’ll focus on how our favorite brands use marketing to build brand recognition. Every brand’s goals for marketing are different, so not every strategy is the same. I’m excited to share with you a brand I love and have been supporting for years: Starbucks.
To have a healthy marketing mix, you need to think about what’s best for the needs of your company. How will this tactic work for your brand? What else could be paired with this tactic so one will complement the other? Everyone talks about print and digital marketing and has drawn the obvious conclusion that the two support each other.
On any major search engine, being at the top of search results is where you want to be. Those positions offer the most visibility, which means more eyes on your products and a better chance your listing will be clicked on. However, climbing search results effectively can be difficult.
In any marketing campaign, one of the most important goals is to get more eyes on your content. You always want to test new marketing channels and be everywhere your distributor prospects are spending time, including social media.