Conversations Around Print vs. Digital

By: Kim Teti

To have a healthy marketing mix, you need to think about what’s best for the needs of your company. How will this tactic work for your brand? What else could be paired with this tactic so one will complement the other? Everyone talks about print and digital marketing and has drawn the obvious conclusion that the two support each other.

​Digital marketing has proven ROI and is a good medium for reaching consumers who want their content fast. Advertising in print is great for brand awareness and is considered a more trustworthy platform. In this infographic, you’ll see where print meets digital in real time and how they work together. Our ASI members are currently having a conversation about print in our Facebook group.
 
In this graphic, you can see the conversation and discover why people love print! Check it out here.