Let's face it: Building a successful marketing campaign isn't always a walk in the park, but follow these three simple steps and you'll be feasting on business success in no time.
As you know, if you have promo products, you need to be in ESP – it’s like the Amazon of our industry. But it can be challenging to make sure you’re connecting with distributors who are interested in your product types. You have to grab their attention and keep it because there’s a lot of competition.
What Is SEO?
Learning how to use SEO effectively is a great way to get your products noticed in ESP. Search engine optimization, or SEO, is “a marketing discipline focused on growing visibility in organic (non-paid) search engine results.”*
When people search for something online, they typically don’t click through the pages and pages of results that come up. In fact, 91.5% of web traffic occurs on the first page, and the top result on Google receives 33% of that traffic.** If you want to attract more clicks on ESP, it’s important for your products to appear as high as possible in the search results. This is where SEO comes in, because it gives you the ability to bump your products to the top.