As marketers and salespeople, we write our products’ stories every day. What we say should create connections with prospects, explain why our product matters and illustrate how it can help fulfill a need or solve a problem.
Not every marketing video has to be an ad. Sometimes the best marketing videos are the ones for your resource library, archive or marketing files. Your company will use these videos time and time again, and they’ll help grow your brand
When you add a new marketing avenue to your overall strategy, it doesn’t mean you need to take away something you’ve already been doing, especially if it’s been working for you. To have a successful marketing plan, it’s important to intertwine your tactics to complement each other rather than compete.