Videos That Will Grow Your Business

By: Liz Chrostowski

​Not every marketing video has to be an ad. Sometimes the best marketing videos are the ones for your resource library, archive or marketing files. Your company will use these videos time and time again, and they’ll help grow your brand

​So, what type of videos am I talking about?
​

1. Product Videos
   Product videos highlight features of your products and give a 360-degree view of their tangible aspects. Make these videos your most powerful sales tool by sending them to clients. They’re also perfect to upload to your product listings in ESP®. Did you know distributors can filter their ESP searches by video? That means if you don’t have product videos, you’re missing out on sales.
2. About Us Videos
   We’re in the age of storytelling, and consumers want more than just a list of products/services with a price. They want to feel attached and connected to your brand before purchasing. How do you make this happen? A video about your company and its people. An about us video will tell your brand’s story and showcase what’s really important. Once you connect with the customer, they’ll be more likely to make the purchase.
   
   

These videos go beyond a one-and-done advertisement. They’re foolproof ways to grow your brand and connect with your customers. If you’re looking to create a product or about us video but need some help, ASI® Creative Labs has an amazing video service to help your brand grow.