Guide To: Videos

By: Liz Chrostowski

This week is all about guiding you through our favorite marketing practices, and mine is video. Video is a huge staple in many businesses’ marketing plans, large and small. Since video is one of the most consumed forms of content, the demand for it is real.

​I’ll guide you through a few different types of video and how you can incorporate them into your marketing strategy so you can achieve the goals you set for your business.

First, product videos. What are they? Product videos are dedicated videos to show all the tangible aspects of your products, including features, benefits and what markets they are a best fit for. They can also provide inspiration as you demonstrate how to use the product. These videos are perfect to add to your ESP® product listings, your website or a sales pitch. Product videos build trust as your potential customers learn the ins and outs of your products before they receive them. With over 1 million products in ESP, a product video is sure to help you stand out among your competitors.

Next we have custom videos. A custom video could be anything you dream of. The possibilities are endless. Some examples could be a behind-the-scenes look at your company, an expanded product demo, a training video for your employees … the list goes on.

Lastly, an about us video tells the story of your brand. It showcases what makes your brand unique and explains why distributors should choose your company. About us videos are perfect for adding to your website, supplier store, social media and really any place you market digitally.
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Whether you’re looking to get more eyes on your products, stand out in ESP, tell your brand’s story or something else, video is what your company needs. With ASI® Creative Labs, our design experts can make your video dreams a reality.