The Golden Rules of Marketing

By: Kim Teti

There's been a lot of discussion recently on how to reach out to your client partners and prospective clients in changing times, but there are three golden rules you should never waver from: 

• Really get to know your customer
• Expand on your current relationships 
• Recognize the importance of data

 
Your strategy should begin and end with your customer's wants and needs. Really focus on what makes your customer tick and adjust your messaging and outreach accordingly. It will show your audience that you’re thinking about them and you’re trying to reach them in unique ways with messaging that’s relevant to them. This will build that bond and trust that makes a working relationship thrive. Another great practice is proving ROI with concrete stats, highlighting that your products and services can deliver a profit for them.
 
By knowing the needs of your customer, you can build a foundation for a great relationship and prove to them that you’re a great investment. When in doubt, follow the golden rules!