Print in 2020

By: Kim Teti

Ever since I picked up Cosmo as a kid, I have always had a soft spot for print. The tactile experience of flipping through a magazine or catalog is incomparable to any other marketing platform, and I think it says a lot that, with all advertising media changing over the years, print has remained consistent and still makes a large impact. 

But where will print be in 2020? Print marketing is thriving for many reasons – its loyal readership, the trust in the platform, the brand awareness it generates and the healthy marketing mix it offers when used correctly.

Print continues to be a driving force for many industries. It aids in brand awareness and recall, staying top of mind to its readers. Brands that everyone knows universally continue to utilize print, and there’s something to be said about the timelessness of that. From this content piece, learn tips for print in 2020 and how to adapt new (and some traditional) ways to keep your print advertising relevant!