On behalf of ASI and our Supplier Services team, the Supplier Marketing team hopes that you’re staying safe, staying healthy and staying connected. We understand the impact this is having on the industry and want to support all of our valued partners and your distributor customers. We decided to dedicate this week –March 22-28 – to what we’re calling “Supplier Education Week (SEW)” – a week that will provide you with multiple pieces of educational content every day so that we can keep the fabric of our community connected during the time when community matters most.
We hope you gain some valuable insights during this time and think about how these tips and trends can help you during this time when you’re having to put contingency marketing plans into pace. Our advice: Do not stop marketing. Instead, use smart marketing that will keep your business connected to your customers during this time. You’ll see how committing to staying engaged and staying connected will pay off dividends once this tough time is over.
And remember, we’re here for you. Should you have any questions at all or want us to include a post about something specific, please do not hesitate to reach out to me at firstname.lastname@example.org or your account executive at any time.
We’ll get through this together.