Build Trust With Distributors in Their Inbox

By: Amanda Smith

Are you positively connecting with distributors and building relationships with your email marketing? Now is the time!

Using the right techniques, email marketing allows you to treat distributors online the way you would in person. That means building a trusting relationship, responding to feedback and adjusting your messaging accordingly.
 
Here are a few tips for getting the most out of your email marketing ads:

• Be sure your messaging sets a good tone for your brand. Are you showing your prospects how your business can solve a problem for them or help them overcome a challenge?
• Evaluate your email to be sure it’s working toward achieving a long-term goal. Instead of sending offer after offer, try to focus on bigger objectives like brand awareness and engagement.
• How are you measuring the results of your email campaigns? Keep your eye on the analytics and use what you learn to adjust future campaigns.
• If you’re sending educational or informative content, be sure that it’s relevant and valuable to your potential customers. This content shouldn’t contain a hard sell of your products or services. Instead, it should provide helpful insight and include a soft, subtle sales pitch.

 
With the new Lead Nurturing options from EmailExpress™, you can do all of this and more. Lead Nurturing allows you to follow up with prospects in a targeted way to build a conversation around your products instead of a sales pitch.
 
Ready to learn more? Contact your account executive today.