3 Reasons Why You Need Video Marketing

By: Alejandra Borbolla Diaz

​Video marketing is crucial to remain competitive in today’s market. In fact, 87% of businesses now use video as a main marketing tool. Not sure how to get started? Here are 3 reasons why you should incorporate video into your marketing plan.

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Reason 1: 48% of people said they’d be most likely to share video content with their friends ahead of any other type of content.
There are numerous trends and original content posted on platforms like Facebook and Instagram every day. These platforms also automatically play videos in newsfeeds, capturing more views than a regular post. Sharing video on social media allows you to find the right target market and what distribution method works best for your audience. You’ll also expand your reach as viewers share or repost your video with their followers.

Reason 2: More than 75% of video viewing is mobile.
According to a recent study, Americans collectively check their phones upwards of 8 billion times per day. To successfully reach the mobile audience, you need to be using video. The demand for readily available video content is growing as consumers enjoy engaging with this type of content on social media.

Reason 3: The average user spends 88% more time on a website with video.
By keeping your website visitors entertained with a quality video, they are most likely to spend more time on your site. This means posting videos doesn’t only increase your chances of reaching your targeted audience but can also provide quality value and higher retention rates to your customers.
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Did you know ASI Creative Labs offers video services? Whether you want a simple product video or a video that showcases your company and brand, ASI can help. Reach out to your account executive today to learn more.
 
 
Sources:
"2021 Connectivity and Mobile Trends Survey." Arkenberg, Chris. Loucks, Jeff. Silverglate, Paul. Arbana, Jana. 2021. Deloitte.
"Infographic: The Rise of Mobile Video." Chen, Pearl. June 18, 2018. JW Player.
"Video Marketing Statistics 2022." 2022. Wyzowl.
"Video Marketing in 2018 Continues to Explode as a Way to Reach Customers." McCue, TJ. June 22, 2018. Forbes.