The Benefit of... Email Marketing

By: Amanda Smith

​If you haven’t been using email marketing to connect with distributors, you’re missing out. There are many reasons why email marketing is beneficial to any supplier looking to spread the word about their products and brand. Aside from having one of the largest ROIs of any advertising vehicle, email marketing can benefit you in the following ways:

​1. Email Delivers
When you send an email to a recipient, you can rest easy that it will most likely be delivered to them. You can’t expect the same results with social media or other forms of digital advertising. This is because many social platforms use algorithms and programs to determine if and when your message is shown to recipients. 90% of emails get delivered to the intended recipient's inbox, whereas only 2% of your Facebook followers will see your posts in their news feeds.*
 
2. Email Drives Conversions
Since conversions and measurability are common goals for many marketers, it’s no wonder they utilize email marketing. With email marketing, it’s easy to track who opens and clicks on an email and how many of them visit your website. The average click-thru rate of an email campaign is around 3%, whereas the average click-thru rate from a tweet is around 0.5%.*
 
3. Email Has High ROI
Email is the most effective marketing channel to drive ROI. Email marketing yields an average return on investment of 3,800% for businesses, and for every $1 spent on email marketing, the average return on investment is $38.* This is due to the availability of highly targeted and personalized messages. You’re speaking directly to those who want to hear from you, so the likelihood of them converting is very high.
 
4. Email Will Be Around Forever
Historically, email has been stable for a long time. So many social platforms have come and gone, and many of the platforms seen today have evolved so much over the years. Email as a form of marketing has been consistent since the 1970s. In fact, the first promotional email campaign was sent in 1978 to a total of 400 people.*
 
So, you can see a few of the many reasons why email marketing is so beneficial for a supplier to utlilize. EmailExpress™, the email marketing program from ASI®, offers targeted lists, packages and templates for any supplier to start their email campaign. Find out more about EmailExpress here or contact us for more information on how to get started.
 
*Source: “What Is Email Marketing? 7 Email Benefits To Grow Your Business.” Campaign Monitor.