The Positive Effects of Email Marketing

By: Kim Teti

According to a study on HubSpot, email users grew to 3.9 billion in 2020. Everyone uses email because it’s an excellent way to inform prospects, plus it allows for some personalization. With quick deliverability and measurable results, email marketing will continue to be a marketing platform of choice.

Each month our Supplier Scoop podcast discusses all sorts of happenings in the modern marketing world. In the latest episode, Amanda and I (two members of the Supplier Marketing Squad) did an episode solely on email marketing. We discussed:

• Effective subject lines
• Ways to engage a target audience
• Different email marketing tactics ASI® provides
• All-around best practices for email marketing

Take a listen here and get started with your email marketing strategy for the new year.