Advertising and Beyond

By: Liz Chrostowski

Sponsorship marketing goes beyond just advertising your business or giving away product samples. When you become an event sponsor, you gain access to an audience that’s likely interested in some aspect of your products and services. The company hosting the event typically adds your logo to all of their marketing, and may even give you shout-outs during the event. This is all extra exposure for your brand.

​While you don’t have to make products available to attendees, I feel like you’re missing a big opportunity if you don’t. You have an audience’s attention – you might as well show off what you can do, either by handing out a cool promo or a basic one that they can use while they’re at the event. Giving prospects a chance to physically hold and interact with your product is much better than just sending them an email talking about it.
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Don’t have money for sampling? No problem. A lot of events allow you to sponsor certain sessions, which gets your name into the program and onto the event website. If you’re able to send representatives to the event, that’s even better. Having a physical presence and communicating in-person with distributors will only help take your sponsorship that much further, and improve brand recognition.
 
Luckily for you, ASI® hosts multiple events throughout the year with opportunities to sponsor. Visit ASIAdvertising.com to learn more.