My significant other and I always slay the couples costume game because every year we come up with costumes that really complement each other. In recent years we’ve done “Pulp Fiction,” “Dirty Dancing” and “Friday Night Lights” (Texas forever, am I right?). But this year, I really think we’re going to nail it and bring home that Best Couples medal proudly – because our costumes are a perfect complement!
Speaking of perfect complements – I’ve been thinking about print advertising and how it’s the perfect match for really any type of promo product. Print is thriving, especially in our industry. It’s best known for its ability to build your brand by exposing it to loyal readers. Utilizing print as a brand builder allows your company to have a significant voice on a trusted platform. Print also lets you show up in front of a large readership (kind of like how I can’t wait to show off my costume to a bunch of party-goers … bring me the medal already!). Show off your company’s products with high-impact ad spots that are front and center to readers! Include print as part of your marketing mix and it’ll be sure to BOOst your strategy. Oh, and what are you dressing as for Halloween?
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