First, figure out what your goal is. Do you want to increase brand recognition or are you trying to generate leads? Next, determine what audience you want to reach. And finally, what outlet do you want to use? Here are a few other things to consider while you’re building your digital advertising strategy.
Think mobile first. Mobile ads perform better than desktop ads because most people spend more time on mobile. Invest in a mobile strategy and you’ll reach the majority of your target audience.
Make it personal. Choose a platform that’s relevant to your prospects. For example, if you know a lot of your customers use Facebook over other platforms, start there first. Then, boost posts with messaging that will connect with your audience.
Try native advertising. This type of paid advertising performs better than banner ads and matches the look, feel and function of the media format where it appears. People often don’t know they’re looking at an ad.
Drive engagement with a clear call to action (CTA). Most ad spots are in a banner format or on the side of the page. There really isn’t a crazy amount of space to work with, so opt for a direct CTA. An enticing CTA with an eye-catching image is sure to get your ad the attention it needs.
Use search engine optimization (SEO) to climb search results. SEO uses keyword mapping that boosts your product descriptions and helps you climb relevant ESP® searches. That means your product will appear more frequently in front of interested distributors.
I hope these tips help you get started with or expand your digital advertising plan!