The Benefit of... Marketing Materials

By: Liz Chrostowski

For this week’s installment of “Benefit of … Week,” we’re going to look at the benefit of marketing materials.

​Whether you send postcards or hand out brochures, marketing materials help in many ways. First, they give your brand a consistent look. Second, they help your products grow legs and reach more people. And third, they’re sales tools that salespeople can use to help seal their next deal.
Here are some top marketing materials your business needs:

Company Logo – As the first thing your customers and prospects see, your logo should be an embodiment of everything your brand stands for in a single image. A professional logo is well worth the investment because it’ll continue to serve your company for years (even decades) after it’s designed. Add your logo to everything – your website, business cards, videos, social media content or anything else you can think of! It’s the first step in creating a complete brand image.

Business Cards – Though they may seem like a relic of the past, business cards are alive and well. Your business may operate mostly online, but a business card is a professional and accountable way to leave your contact information in-person and a great reminder of your business. You’ll be surprised how far a stack of them will take you.

Postcards and Flyers – These are cost-effective tools that can be repurposed in many ways. If you regularly exhibit at trade shows, give them away to anyone who visits your booth to provide them with all the most relevant and important information about your business.

Brochures – If you’re looking to include more in-depth information about your products and services, brochures will represent your brand in a comprehensive way. They can be left behind during sales meetings and distributed at events and trade shows. Since they include information in a way that’s easy to digest, they’ll keep your brand top of mind.
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If you have these materials – awesome. If you don’t and want help creating them, ASI® Creative Labs can work with you to design useful branded materials that will impress any distributor. Contact your account representative to learn more about these services.