A New Target Audience

By: Amanda Smith

In today’s world, there are choices and options everywhere we look. This is especially true in marketing. Our digital environment has opened up so many doors in how we connect and advertise to buyers that it can sometimes be overwhelming. You may find yourself trying to decide which media is the best to invest in to get your products in front of the right buyers. It can be even more difficult and overwhelming when you have niche or specific products that need to reach a targeted audience.

Today I want to help narrow down marketing options and hone in on a way to reach distributors and buyers looking for health-related products. 

If you are a supplier who sells health-related products like masks, PPE, thermometers, sanitizers, antimicrobial products, towels, wipes, cleaners, or even social distancing products like signage and directional, l am going to help organize and educate you on the top media to get maximum exposure and eyes on your products. Here is a menu of opportunities for your health-related products:

CATALOGS
Catalogs offer a great way to showcase your products in a trusted medium that will ultimately land in the hands of end-buyers. Catalog ads make an effective complement to a digital advertising strategy, and Idea Showcase® Spring specifically reaches the healthcare market. Learn more about Catalogs.

CONTENT MARKETING
Interactive, visually stunning and trust-building: the trifecta that makes content marketing one of our most powerful offerings. We’ll build a custom piece of content just for you and then distribute it to an engaged audience across multiple platforms for increased brand awareness. Learn more about Content Marketing.

VIDEO
One of the newer trends in the marketing space, video marketing gives a 360-degree view of your products to show all their tangible aspects and features. It’s also an opportunity to give prospects an expanded product demo for your new healthcare-related products, and it can be repurposed continuously to promote these items in changing times. Learn more about Video.

ESP® PICKS™
This e-newsletter has become a distributor favorite because it offers product inspiration from top-rated suppliers (like you!). Sent to a powerful audience of 25,000 ESP users, this biweekly email is themed with issues specifically targeted to the healthcare field. Your products will also link directly to ESP, with the product info pulled right from your product listings. Learn more about ESP Picks.

E-NEWSLETTERS
Our seven e-newsletters are each sent to different target audiences, so there’s a ton of opportunity for product exposure. Advertising in them places your products next to industry news and content that distributor readers rely on. Here are a few to focus on for healthcare products:

• Wearables® Roundup: Focuses on trends in the wearables market (perfect for face masks and PPE equipment).
• Advantages® Product Focus: Delivers info on new products and trends in the industry.
• ASICentral® Daily Update: Keeps the industry informed on the pandemic and any information surrounding COVID-19.
  
  

SPONSORED CONTENT IN ESP
Sponsored Content in ESP places relevant content seamlessly into search result listings to engage and inspire distributors. This ad spot helps you build awareness for your healthcare products by coupling content marketing with search engine optimization. Learn more about Sponsored Content in ESP.
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I hope this list of marketing and advertising options ASI® offers will help you put your health-related products on display and reach distributors and end-buyers.