By: Kim Teti Picture this: You’re browsing online for products. You scroll through maybe the first page of search results, but don't think to look any further. The answer to your search will be on that first page, right? This is usually how my browsing pattern works, and I imagine yours is probably similar.
When sourcing products, distributors browse ESP the same way. They type something like “blue pens” in the search bar and see what products catch their eye in the first round of search results. What if I told you there’s a way to help your products show up more frequently in relevant search results, all because of carefully thought-out product descriptions? In this guide, you’ll see how this process works, get some of your questions answered and learn how to apply it to your business. Check it out here.
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