3 Affordable & Strategic Ad Spots for Your Business

By: Liz Chrostowski

As a small business, every dollar counts, making it crucial that your ad spend has a lot of strategy behind it. Yes, advertising costs money, but you can do it in an affordable way and still target promo products professionals. Here are our top three suggestions.

1. Industry Newsletters
   We like newsletters because they reach targeted to people who 1) Sign up because they want to receive them 2) Want to stay ahead of the curve 3) Care about their industry 4) Look for product ideas for customers. They are also insanely affordable, while reaching a large audience.
   
   ​For instance, ASI publishes six powerful newsletters, each with its own target audience and topic-specific content. These newsletters are the perfect way to target a specific group of distributors and get your message heard to people who want to hear it.

 

1. Industry Websites
   Distributors rely on industry websites to get breaking news, important research and just keep their finger on the pulse of the promo products industry. When you advertise on an industry websites, you’re reaching savvy distributors who want to see what’s new and are always looking for creative customer solutions.
   
   ASI’s website, ASICentral.com, is the hub for all things promo. With 265,000+ monthly page views, distributor salespeople visit frequently to gain access to sales advice, trends, market analysis and more. Advertising on ASICentral.com is a great way to grow your brand with people who want to connect with the best suppliers.

 

1. Sponsored Social Posts
   Let’s face it, if you aren’t on social media – you’re missing a big branding opportunity. Plus, your competitors are likely there, which means they’re grabbing attention from your existing and potential customers. Advertising on social is really easy, and it’s such a great way to expand your pipeline and start a conversation about your brand.
   
   ASI Creative Labs in an in-house, full-service marketing agency that offers marketing solutions such as sponsored social posts. These ads look like a regular post, but have a call to action button. We’ll position your brand in front of 15,000+ people who view our ASI Facebook and Instagram newsfeeds. This is the perfect way to reach new customers and start a conversation about your brand.

​Happy Marketing!
Any or all of our three suggestions will help share your message, gain rand exposure and reach more potential customers. Make sure you add industry newsletters, industry websites and sponsored social posts into your marketing plan today.

Learn more about ASI Advertising here.