Search engine optimization (SEO) improves your product listing so it shows up in top positions in relevant ESP® searches. It’s a great way to connect your product to your ideal prospect. Sound complicated? Don’t worry – we’ve simplified it into easy-to-apply, actionable steps you can follow right to sales success!
Go beyond words. Add high-res photos and videos to show distributors how your product is used, how they can sell it and what markets love it. To optimize, make sure you’re using relevant images and videos that match your text, and that they are named appropriately
Keep your eye on the numbers. Constantly check analytics. You won’t know what’s working if you don’t continually monitor reporting. If you notice something clearly works or doesn’t work, those are equally important takeaways!
Keep adapting. You can’t just set it and forget it. The landscape of SEO is always changing. Do your research and make sure you’re staying on top of trends, and adapt your strategies as your products and their demand changes. Don’t be afraid to try something new!
Opt for easy-to-read content. Overly complicated language may make you sound smart, but it’s a big SEO no-no. Keep paragraphs and product descriptions simple and to the point. Jump into a distributor’s shoes and think about what details you’d want to know. Only include pertinent details.
Keywords remain king. Identify your relevant keywords and use them where they are most effective. At the same time, don’t jam your product descriptions full of adjectives that don’t apply just to increase the word count. Less can be more.
Add a Special to your product. Nothing attracts buyers like a deal! Entice shoppers with a special offer (discount, free shipping, etc.) and show up in more searches. Some distributors search using the ESP Specials filter, so if you don’t offer one, you won’t show up at all.
Not sure which keywords are best for your products? Need some guidance on ESP Specials or selecting images? We have a dedicated team to help! ESP Search Engine Optimization takes the guesswork out of optimizing your products. Contact your account representative to learn more.