My team and I discuss this a lot and try to decide what we like about our favorite websites, especially the e-commerce ones that we can purchase from and do so frequently.
One of the conclusions we’ve come to is that having a website color scheme that matches or complements your company logo is crucial. Your website is a reflection of your business and should give your brand the online presence that it deserves. Being e-commerce-friendly and able to accept online payment also gives your brand a leg up because of the rise of online shopping. A website that is laid out in a user-friendly manner and easy to navigate is also important. You don't want visitors to your website becoming frustrated while not being able to find what they’re looking for.
It’s also important to not only consider the ease of use for your visitors but also for you – the one who is managing the site. You need a website that’s easy to update so that your information is always accurate and current. Be sure it’s also part of a secure platform. Visitors are not going to want to move forward on your site if they’re getting an "unsecure site" warning upon arrival.
With Supplier ESP Websites™, we guarantee a seamless integration of your products, all while fitting the bill with your company's message and theme. Want to learn more? Reach out to your account executive and see how we can craft an e-commerce website that’s completely unique to you.