All About Catalog Exclusivity

By: Amanda Smith

Do you have a product or products that are in a popular category or sold out in digital advertising? Did you know there’s another avenue of marketing where you can not only showcase your product, but also claim exclusivity in that category?

​Catalogs! Catalogs are a great opportunity for a supplier to highlight a product that may be sold out in a digital ad spot, plus reach end-buyers and tap into a whole new buying market. End-buyers are ultimately the purchasing decision makers, so if you can influence them then you are one step closer to more sales! Below are some details about ASI’s four catalogs and how they can help you promote your products in 2020:

• Idea Showcase® Fall targets end-buyers in education, the #1 industry market.
• The Gift Book® highlights high-end gift and incentive products for more than 75,000 end-buyers looking for 4th-quarter reward products and more.
• Idea Showcase Spring targets end-buyers in the healthcare and wellness industries.
• Spectrum® is the most popular and largest catalog in the promo products industry. It reaches 650,000 end-buyers and includes a wide variety of products.

 
Most of our catalogs allow you to lock in your product category, which means no other supplier can advertise the same product. Talk about cornering the market! You can be the only supplier in that category within the catalog for an entire year, and even longer if you renew year over year.
 
Ready to learn more about our catalogs? Visit asiadvertising.com/catalogs to learn more, or contact the ASI® Supplier Marketing team to get in touch with your account executive.