All Spelled Out... PRINT

By: Amanda Smith 

When utilized correctly, print marketing makes an outstanding addition to any strategy. Need a few reasons why? Let us spell it out for you …

​P – Powerful Branding: Since magazines and catalogs have a long shelf life and are read over and over again, print ads make a lasting impact well beyond an issue is released.

R – Reliable Source: Print is one of the most trusted forms of advertising. Readers are usually loyal to the medium, thus giving your ad instant credibility.

I – Invest in the Future: For a one-time cost, print ads give you exposure that lasts year-round. Catalogs are viewed by at least 3 people on average, so the ad impressions will pile up.

N – Niche Audience: Most magazines and catalogs cater to a specific audience, meaning you can find the publication that best suits your brand and product to make the most impact.
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T – Timeless Advertising: Print advertising has staying power. Even with the rise of digital, print’s numbers have remained strong, proving there’s room in the marketplace for both mediums to thrive.