P – Powerful Branding: Since magazines and catalogs have a long shelf life and are read over and over again, print ads make a lasting impact well beyond an issue is released.
R – Reliable Source: Print is one of the most trusted forms of advertising. Readers are usually loyal to the medium, thus giving your ad instant credibility.
I – Invest in the Future: For a one-time cost, print ads give you exposure that lasts year-round. Catalogs are viewed by at least 3 people on average, so the ad impressions will pile up.
N – Niche Audience: Most magazines and catalogs cater to a specific audience, meaning you can find the publication that best suits your brand and product to make the most impact.
T – Timeless Advertising: Print advertising has staying power. Even with the rise of digital, print’s numbers have remained strong, proving there’s room in the marketplace for both mediums to thrive.