Video is NOW

By: Liz Chrostowski

​Not only is video the future of marketing, it’s the NOW. Video has proven itself to be a crucial aspect of every marketing plan. Whether your business is large or small and operating virtually or in-person, video should be part of your strategy.

I’m sure when you first think of videos, you think of a company video or a product video, which – especially in the promotional products industry – are both extremely important. However, there are many types of videos, and depending on your business and its needs, there’s sure to be a video that will help propel your business through 2021.
 
What are the different types of videos businesses are using in 2021?
 

• Product Videos – Product videos are the next best thing to viewing a product in-person. They give a 360-degree view of your products and showcase all their tangible aspects. You can create a product video or expand it into a complete product demo to use in sales pitches, presentations and more!
• Explainer Videos – Do you have a product or service that needs extra explaining? An explainer video makes it super simple to digest more complex information and is a great way to educate your prospects and customers on all your services.
• Webinars – Webinars will help you directly connect with a highly engaged audience eager to learn about your products and services. They give you 30 to 60 minutes to talk about a topic of your choice and often include a live Q&A at the end, allowing your prospects to ask all the questions they have.
• Company Updates/Statements – Especially during the pandemic, businesses have leaned on video to make some of the most important announcements regarding their companies or the industry as a whole. Using video for your company update is a great way to put a face to your statement, and it creates a more personal connection with your audience.
• Testimonials – Have some customers who love your products and company? Create a testimonial video! A testimonial video is an effective method for sharing positive feedback about your company and a perfect inclusion for your website or social media.
• Employee Videos – Your employees are the backbone of your business, so it’s good to give them a voice! An employee testimonial video can add more faces to your company name and give your customers an inside look at who’s behind the scenes.
• Training – Creating training videos is especially helpful for those who are onboarding new employees, launching a new product and so much more. With many companies operating completely virtually, training videos are an easy way to stay on track.

 
As you can see, there are so many options for your business to get started with video. Remember: Video can be added virtually anywhere, including ESP, your website, social media, emails, you name it! They’re a long-term investment that will continue to help your company the second you hit publish.
 
Want to get started with video? ASI Creative Labs offers a full video service where we can create any of the above videos (or anything else you can think of)! Contact your account executive to get started.