B2B Marketing Tactics You Can’t Ignore

By: Kim Teti

Building your marketing strategy takes plenty of planning and foresight, and with these helpful tactics, you’ll create a strong brand identity that will resonate with your audience.

1. Personalization is the ultimate marketing.

​Show your clients an authentic, relatable side of your business by using customized messaging across all marketing vehicles. Instead of sending to the masses every time, consider focusing your targets in more specific ways. By connecting on a personal level, you’ll deliver a memorable experience that will urge prospects to come back to your brand time and again.

1. Offer interactive content. ​

Interactive content boosts engagement, increases traffic and generates more leads. Specifically, content marketing and video are two methods for your potential clients to consume content in informative, entertaining and less salesy ways. Product videos can make prospects 144% more likely to make a purchase.*
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1. Sales and marketing go hand in hand.

​Arm your sales teams with marketing collateral that will benefit them during the sales process. If there’s a challenge or pain point clients are experiencing, having these materials handy will be crucial for finding solutions. Marketing teams should consider sales pushes and create content that will assist in these efforts. Remember: Not all marketing assets need to drive sales. Engagement through education, icebreakers and other soft sells are just as important. 

1. Don’t forget to get social. ​

97% of marketers are using social media to reach their audiences.** Whether it’s conversing with clients, introducing a new product, customer service or advertising display ads, you can’t afford to overlook social.
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Your social media accounts should directly identify who you are as a company and allow you to interact with your audience in a more casual way. It’s important to stay active on these accounts to show you’re responsive and attentive to your audience’s needs. You can also utilize social media to drive consumers to other spaces.

​Consider these tactics when planning your future marketing strategy. For more info on how to incorporate these practices, visit ASIadvertising.com.
 
*Source: “Can Product Videos Increase Conversion Rates?” Patel, Neil. NeilPatel.com.
**Source: “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” Smith, Keran. August 12, 2019. LYFE Marketing.